Ed Pekurny (McConaughey) is just a regular guy who feels he has nothing to lose by agreeing to be a star of a new reality-based TV show. Almost overnight, the program becomes a hit, and suddenly this goofy but engaging video clerk is a national celebrity! Everything's fabulous...until Ed falls head-over-heels for Shari (Elfman), the girlfriend of his brother Ray (Woody Harrelson). Suddenly their most private moments become public entertainment - and the ratings go through the roof - as millions of fans tune in to watch a real soap opera filled with comedy and romance.