Mr. Magorium%u2019s Wonder Emporium is the strangest, most fantastic, most wonderful toy store in the world. In fact, it%u2019s a magic toy store and everything in it comes to life--including the store itself. The emporium asks only one thing of its customers--you must believe it to see it.

I had the unique chance of interviewing Zach Helm a couple of weeks ago. He said this script has been written for over a decade! When Hoffman was cast in Stranger than Fiction, Helm knew he'd found his Mr. Magorium. Young audiences will love the magic of the living toy store--there are too many things going on at once to notice everything fantastic that's happening! Everyone else will appreciate Mr. Magorium's charm and wisdom, his heart and his sentiments. A truly enchanting film, and a wonderful first-time directing effort from Helm.